“Just focus on becoming a better version of yourself and don't forget to ask for help.”
Press, podcasts, interviews, and talks — plus essays I published with Ministry of Programming. Personal writing lives on the blog.
Panel · Connect Sverige
Joined Dr. Jan Abrahamsson and Fredrik Johansson to talk about the investor role beyond capital — what founders actually get from angels besides the cheque.
Article · Ministry of Programming
Products change. Brands stay. On why a strong brand is a decision filter — it stops feature sprawl and helps teams build with clarity instead of compromise.
Talk · Connect Sverige Region Öst Pitch Meetup
Spoke to founders and investors in Stockholm about what I look for when meeting early-stage startups — and what separates pitches that land from those that don't.
Article · Ministry of Programming
A practical take on writing a value proposition that answers who you solve for, what problem you fix, and why you're different — so buyers don't default to price.
Podcast · Tech Mom Rockstars
A conversation with Nathalie Trutmann Marconi on building a company while raising a family, reinventing yourself, asking for help, and leading with empathy.
Article · Ministry of Programming
Co-authored with Sanjin Halilović. How visual identity, UI patterns, and tone of voice need to work as one system if a digital product is going to scale without feeling like five different companies.
Talk · BOLD Fellowship for Entrepreneurship
Spoke with Filip Sasic in Sarajevo about traps early founders fall into — chasing perfection, building too much before product-market fit, and staying silent instead of sharing the journey.
Feature · Vestbee
Named among 150+ female founders, operators, and investors driving startup ecosystems across Central and Eastern Europe.
Talk · Fast Growth Icons, Grand Hôtel Stockholm
Spoke to ~100 Nordic founders and CEOs about what rapid growth actually does to a company — hiring, culture, and the practical steps that make a business more adaptable when the market shifts.
Interview · Kultura Poslovanja
A long-form interview on founding Ministry of Programming, building a culture people actually want to work in, and the marketing habits that compound over a decade.
Interview · Financa.ba
On Ministry of Programming as a startup studio, joining Bosnia and Herzegovina's business angel network, and why the region needs more people who actually invest — not just talk about it.
Feature · Vestbee
Recognized for contributing to the Balkan startup scene as co-founder and CMO of Ministry of Programming.
Profile · B&H Business Angel Network
A short public profile as a Bosnian entrepreneur and investor bridging the startup ecosystems of the Balkans and Scandinavia — and one of the people behind BHBAN.